Matthew Gauthier

I have helped companies scale revenue through integrated marketing strategies, business development, and platform development. Over 18 years in marketing, I’ve led cross-functional teams to build eCommerce systems, execute digital transformations, and drive measurable growth.

  • Achieved a 57% revenue increase across a 400+ franchise system by directing integrated in-store and online strategies through targeted digital marketing and customer segmentation.
  • Built and operationalized an eCommerce platform for a 400+ franchise system, integrating ERP and SSO systems for B2B and B2C channels.
  • Managed direct eCommerce sales pipeline, driving a 29% increase in online sales, contributing to $15M in overall company revenue through strategic platform rebuild and integrated marketing strategies.
  • Developed brand strategy for a startup, leading to a multi-year manufacturing LOI through system implementation and market execution.
  • Developed and managed strategic vendor partnerships manufacturing and franchise sectors, aligning partner capabilities with organizational growth objectives.
  • Measured and optimized Customer Acquisition Cost (CAC) across paid media channels, improving campaign efficiency and elevating customer lifetime value.

Capabilities

A growth strategy is a detailed action plan designed to expand operations, increase revenue, and boost market reach. It evaluates your current financial and industry position to establish clear objectives, ensuring your business scales efficiently over time

A digital strategy focuses on using online platforms, technology, and digital data to achieve your core business goals. It defines both the vision and the technical roadmap needed to improve performance, upgrade customer experiences, and create a competitive advantage.

A brand strategy is a long term plan centered on the intangible elements that drive customer awareness and preference. It goes far beyond a logo or a website to define your unique mission, values, and voice, establishing a deep connection with your target audience.

Business operations encompass the daily activities, workflows, and processes that turn strategies into actual outcomes. This service focuses on organizing your people, technology, and resources to eliminate inefficiencies, reduce errors, and keep the business running smoothly.

Business development involves identifying and implementing growth opportunities within and between organizations. The primary goal is to create long term value by tapping into fresh markets, evaluating strategic partnerships, and building strong relationships with new customer bases.

Let’s Work Together

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